(Hour 1c) Guest host George Lambert introduced us to Jon DiPietro of Liberty Digital Marketing for Web Savvy. Jon talked to us about Digital Marketing New Years resolutions. He told us about building an email database, which he explained is a very effective method of marketing. “The key to effective email marketing is to offer value,” he shared. He told us about a number of email platforms to use for email marketing. He then told us about some differences between email and Facebook, before he moved on to the second resolution. Tune in to hear all about it!
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