Jon DiPietro on A/B Testing and Political Marketing

(Hour 1c) Jon DiPietroGuest host Ann Marie Banfield of Cornerstone Action spoke this morning to Jon DiPietro of Liberty Digital Marketing for the Web Savvy segment.  Jon talked about the way that candidates are campaigning, particularly democratic candidates.  They talked about A/B testing, voter assistance and social media’s part in reaching out to voters.  Finally, Ann Marie asked Jon if the GOP has learned and if they’re ready this time around.  Tune in to hear his answer.


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