DiPietro on Capturing Local Customers in Google Searches

Jon DiPietro(Hour 1c) Web guru Jon DiPietro gave us the scoop on ICANN, the United Nations of web domains.  Tune in to find out how a “.gay” organization got denied because they weren’t gay enough.

The story makes a solid argument for more local control and less central planning.

Speaking of local, DiPietro educated us on “local intent” in Google searches.  If you’re a “brick & mortar” local business, you’ll want to follow Jon’s single ironclad tip on how to meet factors for local searches.

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2 thoughts on “DiPietro on Capturing Local Customers in Google Searches”

  1. Many professionals office from home and provide services at the customer site. Are there any other ways a local service provider can show up on Google’s local search results without a physical office address? Alternatively, is there any way to PREVENT a service provider from showing up in a Local Google search? Licensed professionals are required to list their physical place of business with licensing authorities. Professionals working from home may not want their home addresses showing up in a search if services are provided at the customer site. I Would love to hear Jon DiPietro’s suggestions?

    • Lisa – A business operating out of a home office can use their home address and a service radius to establish their local presence. If you don’t want your home address published, you can simply not list or remove/hide it in your Google privacy settings. But if you must list a physical address for licensing purposes, another option is to use a service like UPS to rent a mailbox.


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