(Hour 1c) Web guru Jon DiPietro gave us the scoop on ICANN, the United Nations of web domains. Tune in to find out how a “.gay” organization got denied because they weren’t gay enough.
The story makes a solid argument for more local control and less central planning.
Speaking of local, DiPietro educated us on “local intent” in Google searches. If you’re a “brick & mortar” local business, you’ll want to follow Jon’s single ironclad tip on how to meet factors for local searches.
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2 thoughts on “DiPietro on Capturing Local Customers in Google Searches”
Many professionals office from home and provide services at the customer site. Are there any other ways a local service provider can show up on Google’s local search results without a physical office address? Alternatively, is there any way to PREVENT a service provider from showing up in a Local Google search? Licensed professionals are required to list their physical place of business with licensing authorities. Professionals working from home may not want their home addresses showing up in a search if services are provided at the customer site. I Would love to hear Jon DiPietro’s suggestions?
Lisa – A business operating out of a home office can use their home address and a service radius to establish their local presence. If you don’t want your home address published, you can simply not list or remove/hide it in your Google privacy settings. But if you must list a physical address for licensing purposes, another option is to use a service like UPS to rent a mailbox.